Service Design, Business Model Design, Branding

kitadoko cards

Tokyo Based Hair Salon Chains sought to develop a new business model through establishing new service and rebranding



CEO and his chief of staff of Kitadoko, highly successful small hair salon chains, worked with creativity is everywhere to pursue innovation in their business. CreativeGym conducted intense 3-days Business Innovation Workshop and imagined new service design and brand direction.


We used various research methods such as customer journey map, service blueprint, business model canvas, picto business modelling, and identify the opportunity to build a personalised hair stylist service. Based on new service direction, we help to develop a new business model. We also revamped their identity, website as well as interior design for their stores. To further actualise their vision as a personal hairstylist group, we developed a digital personal hair care portal for each customer to access to maintain and learn about their hairstyles and hair care.



Client: Kitadoko
Agency: Creativity is everywhere

Creative Director: Takao Umehara