Work · creativity is everywhere
Documentary series concept and production
KOJI FIZZ
For a Japanese prebiotic drink entering New York, we conceived and produced four documentary films with three working creatives, filmed in their own environments without scripted endorsements.
See the Sun / Morinaga & Company · New York
The design decision
The people and their practices led the story.
- documentary films
- 4
- New York creatives
- 3
- compilation film
- 1
01 · Brief
Give a new drink a credible New York context.
KOJI FIZZ was entering New York. A conventional product advertisement could describe the drink, but it could not establish a genuine relationship with the city’s creative community.
02 · Concept
Commission portraits, not endorsements.
The series followed creative director Jeff Silva, artist Elizabeth Hackenberg, and artist and Blackshere Beauty founder Starr Blackshere. Their workspaces, routines, and voices led each film; the product stayed present without putting words in anyone’s mouth.
03 · Our role
Shape the conditions for an honest film.
creativity is everywhere managed the client relationship, set the overall concept, selected and hired the director, chose the subjects, shaped the narrative intention, coordinated locations, and produced the series.
04 · Films
One compilation and three complete portraits.
The compilation introduces the shared creative territory; each individual portrait gives Jeff Silva, Elizabeth Hackenberg, or Starr Blackshere room to speak in a complete film. All four films are linked below.
05 · Outcome
The film series became central launch material.
The four films became a central part of KOJI FIZZ promotion. No audience, sales, or view-count result is presented because none is documented in the source material.
Watch the work
The films and walkthroughs.
- Client
- See the Sun / Morinaga & Company
- Role
- Producer and creative partner
- What we made
- Concept, subject and director selection, narrative direction, and production coordination
Credit, clearly.
Directed and shot by T.J. Misny with the production crew. Translation by Mai Oyama; product by Akifumi Yamada; packaging by Masato Nagumo.
creativity is everywhere shaped and produced the work; the film director and crew executed the filmmaking.
Bring us the part that has not resolved yet.
Tell us what you are building, what is getting in the way, and what has already been tried. We reply from New York.