Branding, Package Design
Brand Launch for Japanese Inspired Food Paste Brand
A owner of Yakumi, a Japanese Inspired Food Paste Brand, approached and worked with creativity is everywhere for their brand launch.
We kicked off the project with branding workshop with the owner and surfaced the possible directions for the brand. We further continued design exploration and determined the visual concept of ‘seeds and grains’ which are the main ingredients for the product.
Agency: creativity is everywhere
Creative Director: Takao Umehara
Calligrapher: Midori Yamanaka