Work
Two records,
kept apart
on purpose.
This page separates two things that should never be blurred together: work done as Creativity Is Everywhere, and work our founder did outside it — in-house, at agencies, or under an independent contract. The brands below the second heading were never clients of this LLC. We say so plainly rather than let a logo imply otherwise.
Work as Creativity Is Everywhere
Value Frontier
Brand
A sustainability consultancy repositioning itself for new markets. We started from brand DNA work, built an identity system on top of it, then used that system to launch a sub-brand of its own — DO! NUTS TOKYO.
Odell Education
Brand
An open-source high-school English curriculum, published free and spanning four grade levels. A large body of teaching material needed one identity that felt credible to teachers without feeling forbidding to students in a classroom.
DO! NUTS TOKYO
Brand
Citizen engagement for Tokyo's zero-emission goals, built as a social innovation platform with a youth ambassador programme attached. It grew out of the identity system built for Value Frontier.
Konosaki
Brand
Identity and site for Konosaki, live and viewable now rather than described after the fact.
Open it
KOJI FIZZ
Brand
A new drink that needed creative endorsement it hadn't bought. Rather than buy actors and a script, we made a short film series with real New York creatives talking about the product on their own terms.
CLI Studios
Product
A dance education platform whose interface had drifted apart screen by screen, each one built slightly differently from the last. We rebuilt it on one design system so the next screen added would not drift again.
Vocab App Amplify
Product
Vocabulary learning, designed around the fact that the hard part isn't understanding a word today — it's returning tomorrow. The product is built around that return, not around the moment of first learning it.
Before and alongside the company
Prior and independent engagements by our founder
These are listed separately because they were not done through this company — keeping them apart is the honest way to show a full career without claiming clients we never had.
Verizon
Post-login experience for prepaid, and an AI workflow that put 10 agents in front of 42 designers across 6 brands.
Earlier, in-house and at agencies
Before Creativity Is Everywhere existed, our founder worked in-house and at agencies on: